Google Ads is Google’s online advertising program, the program allows you to create online ads to reach audiences that are interested in the products and services you offer. The Google Ads platform runs on pay-per-click (PPC) advertising, i.e. you have to pay every time a visitor clicks your ad.
But there are so many advertising mediums and methods out there. It can be hard to determine which is a good fit for your business. Influencers and salespeople are always telling you to invest in this and invest in that without actually explaining why.
The search engine handles an obscene 2+ trillion searches like these per year. That’s over 5 billion searches per day. Among those are people looking for solutions to problems that your business can offer. If they’ve ever used the internet, chances are they’ve Googled the answer to something. And if you can help them find the answer, even if it’s with an ad, they’re more likely to choose you than your competitor.

Our PPC Management services help you acquire new customers fast. PPC Management is the process of advertising your business through search engines. When your target audience searches for a product or service like yours on Google or Bing, we will help your business appear at the top.
Paid search ads will drive traffic to your website instantly once set up. Unlike organic search listings, you will be on the front page of search engines instantly by using Google ads or Bing ads. However, you pay per click on your search ads. It is important to make sure your ad spend goes toward clicks that actually convert into conversions. In addition, it is even more important that your cost per conversion (cpc) is not higher than the value of your customers.

When people hear Google Ads, they think mostly of driving traffic through pay-per-click ads on search engine results pages. But, Google’s ads are more versatile than that. They can also be a great tool for building brand awareness — something that research shows is what the highest performing marketers prioritize.
Reinforcing your brand name, personality, reputation, etc., are all necessary to build trust with your visitors. The more you repeat these things consistently, the stronger your brand becomes, and the more trust you earn with prospects. And trust is what will ultimately earn you purchases and loyal customers.
Through the Ads search network, even if potential customers aren’t clicking, they see your brand, your tagline, what you offer, and whatever else you use your copy and extensions to showcase. And through the Ads display network, you can even prioritize brand awareness by choosing to show your ad to more people. Then focus on clicks or conversions. Both strategies allow advertisers to reinforce their business’s critical attributes, and in turn, strengthen their brand.

A persuasive post-click landing page built to appease Google isn’t the only thing that will maximize your advertising ROI. To help you reach specific marketing goals while draining your budget the least, the Ads team has created several different bidding strategies:
•    CPC bidding is what Google recommends if your goal is to drive website traffic.
•    CPM bidding, which stands for “cost per thousand viewable impressions,” is what Google recommends if you’re trying to build brand awareness. With this strategy, you choose an amount of money you’re willing to pay for 1,000 people to see your advertisement in full view. It’s only available on the Google Display Network, not the search network.
•    CPA bidding is what Google recommends advertisers use when they’re focused on conversions like purchases or sign-ups.
This way, if your primary goal is to boost brand awareness. You’ll be able to show your ads to more people than you would if Google was trying to serve your ads to only people that have the best chance of clicking or converting. And it works the other way around, too.
If your goal is an action further down the funnel like a click or a conversion. You can bid for that, and Google will cut down on spreading your ad to the masses and instead show it to people who will be more likely to convert.